Getting Started - Scheduling - Policies/Board - Staying Informed - Virtual Reference - Marketing Toolkit
All images in one zip file (2.8mb) - includes JPEG, TIFF, and EPS in various colors and sizes, with and without tagline. The EPS files have a resolution of 300 ppi, suitable for printing.
View and download JPEG images individually - all ready to use for your library's website.
Each participating library can receive 2 complimentary posters, sized 24 inches by 36 inches. See an image of the poster here. They can be customized with a URL of your choice (usually the page of your library's website where patrons can go to access Ask Us 24/7). The posters will be mailed to you. After the 2 complimentary posters, additional posters can be purchased for $5 each. Contact the Ask Us 24/7 project manager for details. Note: If multiple libraries in the same area order posters simultaneously, they may be shipped as a group to the area's library council, to save on shipping costs and staff time.
Vinyl banners with the Ask Us 24/7 name, logo, tagline and website address are available to borrow. They measure 2 feet high by 6 feet wide, and are suitable for both indoor & outdoor use (they can even get wet). They have a grommet in each corner so that they can be hung/displayed according to your needs. See an image here.
You can borrow a banner from your library council. Currently the following library councils have a banner that they can loan to their member libraries:
If your council does not currently have a banner, they can purchase one by contacting the Ask Us 24/7 project manager.
Each library gets bookmarks and pencils when they join Ask Us 24/7, and you can receive additional ones from your library council. Chapstiks are also available. (If your council does not currently have any of these items, ask them to place an order with the Ask Us 24/7 project manager.)
The bookmarks have a blank space on the back where you can stamp your library's website URL, or use a sticker or label.
Customizeable Press Release - the Ask Us 24/7 project manager sends this to local media when new libraries join the service, but feel free to use it yourself, customizing the contact information, letterhead, etc. where needed.
Public Service Announcements - scripts for PSAs in 30, 20, 15 or 10 seconds.
Print Ads (36mb) - zip file containing a variety of print ads, both with and without the general Ask Us 24/7 website address.
Ask Us 24/7 has a Facebook page. Individuals with a Facebook profile can sign up as "fans" of the service, and libraries with a Facebook page can list ours as a "favorite."
We have a CafePress store where libraries and individuals can purchase t-shirts, buttons, and other items with the Ask Us 24/7 logo and website address. (Contact the Ask Us 24/7 project manager if you would like to order an item without the website address or with your own library's address.)
A video is currently available on the main Ask Us 24/7 page demonstrating how a patron uses the service. Contact the Ask Us 24/7 project manager to get a custom video that shows the patron entering through your own library's website. The video can be put on a website or Facebook page, or you could even play it on a projector in your library for patrons to see as they walk by. In your request, include the following information:
Patron Quotes - 2010 - Last updated 7/15/10
Taken from both the survey responses and chat transcripts. These can be placed on a library's website, Facebook page, or any other publicity.
Statistics - Last updated 7/15/10
Feel free to edit, add to, or repurpose this PowerPoint presentation for your own needs. It can be used to present general information about Ask Us 24/7 to: students, patrons, a board of trustees, co-workers, etc.
The Marketing Checklist from QandANJ (New Jersey's virtual reference service) has some great ideas.
